Lexington is witnessing a bustling holiday season as Carson’s Food & Drink gears up to handle its first holiday rush since the opening of its second location. This popular dining destination, known for its vibrant atmosphere and generous portions, is now occupying the former Andover Golf Club clubhouse, which launched on June 21, 2024.
The owners, Mark and Jayme Jackson Fichtner, report that their new event space, The Hudson, is fully booked until January 4, hosting three parties daily. “We are grateful to say that our event space is completely booked until Jan. 4th,” stated Jayme Jackson Fichtner, president and co-owner. The restaurant also features an Esquire room accommodating 12 guests and a terrace for 58 patrons, both of which still have limited availability.
Reflecting on the significance of the holiday season, Fichtner remarked, “We are blessed to typically be busy all year long, but the holidays do add more business to our books.” According to her, festive celebrations often lead to increased dining and drinking, compelling customers to indulge in desserts and extra drinks among family and friends.
In a strategic move, Carson’s is launching a special brunch on the day after Thanksgiving and Christmas, catering to the heightened customer demand during this period. The restaurant is not only poised for increased customers but has also initiated gift card sales, which Fichtner highlights contribute significantly to their Q4 revenue. Gift cards are available for purchase at both restaurant locations and through their website.
Despite concerns regarding inflation affecting dining out, Fichtner asserts that Carson’s has not felt any financial repercussions, primarily due to their reputation for offering large portions at reasonable prices. “At Carson’s, we are known for large portions and several quality drink options at reasonable prices,” she explained. “We hope that when you walk through our doors, you leave your worries and concerns at the door and prepare to relax and enjoy yourself!”
The restaurant is employing a robust marketing approach encompassing print, billboard, digital, and social media campaigns to engage a wider audience. “We have a hearty marketing budget because we feel that you have to regularly invest in the community to stay top of mind with diners,” Fichtner noted.
Ahead of the new year, the success of Carson’s will be gauged by a simple criterion: continued reservations. “Although both restaurants recommend a reservation, Andover tends to have more availability to welcome walk-ins for lunch,” Fichtner stated, emphasizing the importance of repeat reservations that flow into the next year.
